Together with design studio WeWantMore, we created a personal branding and visual universe for triathlete Marten Van Riel. The branding highlights both Marten's energy and impulsiveness with a little "nineties kid" touch.
This can be seen in the bright use of colors within Marten's branding: from yellow to purple to rose. The logo and icons seen on all Marten's channels and his clothing were given that little 90's touch and also his motto 'Keep it Riel' has an important role in the branding. As icing on the cake, we also launched an own clothing line that brings the Keep it Riel community all together.
Marten's website immerses you in the 'Keep it Riel' world: https://www.martenvanriel.be/