Poolster was founded in 2019 by Paul De Geyter and Bram Vandenbroeck. Paul and Bram found each other in their passion for sports, entertainment and showbizz. They both already got some experience: Paul headed the largest management office in the cycling peloton. Bram, on the other hand, build some experience in the world of marketing. He worked for Humo and Bonka Circus, where he discovered the power of ambassadors like Vincent Kompany and Jeroom Snelders in communication campaigns. 

In the meantime, we've outgrown our first office, as Sandra Winters, Wouter Baetens & Heleen Luyckx joined the team. Sandra forms Paul's right hand and is an expert at following up on practical matters. Wouter looks for valuable partnerships for our talents and Heleen fulfills the role of Junior Marketeer.

Paul De Geyter


Bram Vandenbroeck


Sandra Winters

Producer / Theater

Wouter Baetens

Business Development Manager

Heleen Luyckx

Junior Marketeer

At your service!

Always welcome for a coffee.


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