After previous successes of the Rum Room in Antwerp, Bacardi had the plan to once again open the doors of their popular Rum Room in Antwerp. Visitors could step into the world of premium varieties of the world's most awarded rum. The rums were available for sale in the gift store in an exclusive limited edition gift box.
In 2021, the gift box was designed by one of our talents, former Olympic champion Élodie Ouédraogo. Élodie gave the premium rums a touch of gold with an exclusive and limited edition 'Liquid Gold by Élodie' gift package.
Not only contained the package a premium aged rum, but some of the gift packages included a bottle dipped in 18-karat of gold. A gold-plated Bacardi bottle specially designed by Élodie, a true collector's item. In total, Bacardi gave away eight of these gold-plated bottles, and only after purchasing and opening the vacuum packaging, the winners were revealed.
This was a campaign that matched 100% with Élodie.