To activate the collaboration between Crelan Bank and the Borlée brothers, we set up a unique workshop for some (possible) clients of Crelan. We chose experiential marketing here as we offered a unique experience to the participants, in that way they really felt what Crelan Bank stands for.
It all started with a give away on the channels of Crelan and the Borlées. The prize: a workshop with the brothers Borlée. But we saw it bigger. Our goal was to fully immerse the winners in the world of professional athletes and to gave them a night to remember.
We also enlisted family and friends of the winners, who were part of the plan. It became a wonderful evening. Everything was captured on camera, resulting in great content that will be used a lot in the future.