Experiential marketing with the Borlées for Crelan
Concept
To activate the collaboration between Crelan Bank and the Borlée brothers, we set up a unique workshop for some (possible) clients of Crelan. We chose experiential marketing here as we offered a unique experience to the participants, in that way they really felt what Crelan Bank stands for.
It all started with a give away on the channels of Crelan and the Borlées. The prize: a workshop with the brothers Borlée. But we saw it bigger. Our goal was to fully immerse the winners in the world of professional athletes and to gave them a night to remember.
We also enlisted family and friends of the winners, who were part of the plan. It became a wonderful evening. Everything was captured on camera, resulting in great content that will be used a lot in the future.
Collaboration between Jeroom Snelders and Catawiki
Cartoonist and TV personality Jeroom Snelders launched a special auction with prints and NFTs dedicated to his glorious 25-year career on auction website Catawiki.
Employer branding campaign with Koen Naert for Top Motors
Koen Naert starred in a recruitment video for car dealer Top Motors, one of his partners.
Personal branding for triathlete Marten Van Riel
Together with design studio WeWantMore, we created a personal branding and visual universe for triathlete Marten Van Riel.
Ambassadorship of Elodie Ouedraogo for Lancôme
Elodie Ouedraogo is now a proud ambassador of Lancôme, a global beauty & skin care brand.
Activation with Marten Van Riel for Toyo Tires
Toyo Tires (Benelux) has been a loyal partner of triathlete Marten Van Riel for many years and we got the chance to capture this collab on video.
Collaboration between KPMG and Ward Lemmelijn
Ward Lemmelijn has a valuable ambassadorship with KPMG. His winning attitude and use of innovative technology resonate with KPMG's DNA and values.
Collaboration between the Borlées and De'Longhi
The three Belgian Tornados Jonathan, Kevin and Dylan Borlée are diehard coffee lovers. So a collaboration with De'Longhi was written in the stars.
Collaboration between Playstation and Jeroom Snelders
Belgian cartoonist Jeroom Snelders designed a livery for Gran Turismo 7, PlayStation's new 2022 racing game.
Product development by Elodie Ouedraogo for Bacardi
For the Rum Room in Antwerp, Bacardi partnered with Elodie Ouedraogo: she got to design the gift packaging and went for a touch of gold. Literally.
