Experiential marketing with the Borlées for Crelan


To activate the collaboration between Crelan Bank and the Borlée brothers, we set up a unique workshop for some (possible) clients of Crelan. We chose experiential marketing here as we offered a unique experience to the participants, in that way they really felt what Crelan Bank stands for. 

It all started with a give away on the channels of Crelan and the Borlées. The prize: a workshop with the brothers Borlée. But we saw it bigger. Our goal was to fully immerse the winners in the world of professional athletes and to gave them a night to remember. 

We also enlisted family and friends of the winners, who were part of the plan. It became a wonderful evening. Everything was captured on camera, resulting in great content that will be used a lot in the future. 

Koen Naert as health ambassador in Kenya for Flamigel

Employer branding campaign with Koen Naert for Top Motors

Koen Naert starred in a recruitment video for car dealer Top Motors, one of his partners.

Production of podcast 'WielerClub Wattage'

Together with Sporza, Poolster is one of the founders of this innovative, super successful podcast.

Personal branding for triathlete Marten Van Riel

Together with design studio WeWantMore, we created a personal branding and visual universe for triathlete Marten Van Riel.

Production of theater tour 'Spiessens Spijbelt'

The comeback of living legend Kamiel Spiessens. 'Spiessens Spijbelt' is the first theater tour of Chris Van Den Durpel.

Ambassadorship of Élodie Ouédraogo for Lancôme

Élodie Ouédraogo is now a proud ambassador of Lancôme, a global beauty & skin care brand.

Production of 'Patrick Lefevre. Godfather van de koers'

Docu-series about Patrick Lefevere, one of the most important and influential personalities in Belgian cycling.

Activation with Marten Van Riel for Toyo Tires

Toyo Tires (Benelux) has been a loyal partner of triathlete Marten Van Riel for many years and we got the chance to capture this collab on video.

Production of 'Sport/vrouw'

Docu-series "Sport/vrouw" gives a unique insight into the lives of seven female champions.

Collaboration between KPMG and Ward Lemmelijn

Ward Lemmelijn has a valuable ambassadorship with KPMG. His winning attitude and use of innovative technology resonate with KPMG's DNA and values.

'Nooit meer moe' by Saartje Vandendriessche

Saartje Vandendriessche released her book "Nooit meer moe": it contains all her tips and recommendations for getting more energy out of life.

Collaboration between the Borlées and De'Longhi

The three Belgian Tornados Jonathan, Kevin and Dylan Borlée are diehard coffee lovers. So a collaboration with De'Longhi was written in the stars.

''t Moet maar zo goed niet zijn' by The Messy Chef

Poolster negotiated the book deal of one of the most popular social media chefs of the moment, The Messy Chef.

Collaboration between Jeroom Snelders and Catawiki

Cartoonist and TV personality Jeroom Snelders launched a special auction with prints and NFTs dedicated to his glorious 25-year career on auction website Catawiki.

Production of 'De Nacht van Vlaanderen'

Documentary 'De Nacht van Vlaanderen' covers the story of Jean-Paul Praet, the fastest ever over 100km.

Collaboration between Playstation and Jeroom Snelders

Belgian cartoonist Jeroom Snelders designed a livery for Gran Turismo 7, PlayStation's new 2022 racing game.

Production of 'De Koning van Barcelona'

Documentary 'De Koning van Barcelona' covers the story of four diverse pigeon fanciers in the run-up to the Barcelona flight.

Collaboration between Bacardi and Élodie Ouédraogo

For the Rum Room in Antwerp, Bacardi partnered with Élodie Ouédraogo: she got to design the gift packaging and went for a touch of gold. Literally.

Production of theater tour 'FoKKoF'

'FoKKoF' is a theater tour by Barbara Sarafian where she brings a self-written monologue about the sin of being a woman.

Collaboration between VLAM.be and Ward Lemmelijn

VLAM.be (Vlaams Centrum voor Agro- en Visserijmarketing) enlisted professional rower Ward Lemmelijn for some video projects: a cooking date with chef Loïc Van Impe and the 'Ballekens Battle' with chef Sofie Dumont.

Collaboration between BMW Belgium and Jeroom Snelders

BMW Belgium asked Jeroom to design an art car for their M2 CS Racing Cup championship.


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