Sony PlayStation asked cartoonist Jeroom Snelders to participate in a contest for their new racing game Gran Turismo 7. With this action Sony wanted to encourage gamers to sticker their own virtual cars via the 'Gran Turismo Livery' editor and share their designs on social media. This way, they had a chance to win the car-wrap of Jeroom for their own car.
Jeroom designed a humorous car design that could also be used in the game. The action was picked up by various media: