Collaboration between Linde Merckpoel and Albert Heijn
Concept
Albert Heijn launched De Kleijne Swap, a campaign aimed at helping people eat healthier by making small, accessible changes in their daily routines. As part of the campaign, Linde Merckpoel created a light-hearted video series where she visits people at home to deliver "swap" products—simple alternatives for everyday ingredients—and encourages them to give it a try. With her familiar style and approach, she brings the idea to life in a way that feels spontaneous, genuine, and relatable.
Linde is a great fit for this campaign—not just by chance: she has a real passion for food and knows her way around the kitchen. She proved it in 2023 by winning Celebrity MasterChef, where her cooking skills were front and center.
Our role
Poolster facilitated the collaboration between Linde and Albert Heijn, managing the financial arrangements and ensuring that all agreements were clearly defined and maintained throughout the process.
Content
Together with her cameraman, Arnout Bracke, Linde set out—just like they do with every series they create—to find a fresh, creative angle. The central theme running through the series is the kitchen of the (always interested) people she visits. The beating heart of every home. Linde chats with the people she meets, offers viewers a glimpse into their kitchens, and most importantly, introduces them to Albert Heijn's Swap products. It's all about discovering easy, healthy alternatives in a familiar setting.
You can watch some of the episodes here:
Aaron De Groeve: https://www.instagram.com/reel/DJEzrq4hrJ8/
Wissam: https://www.instagram.com/reel/DHd23Dci4O5/
Louise Goedefroy: https://www.instagram.com/reel/DG0WW3IoJqd/
Jeroen Meus: https://www.instagram.com/reel/DGiO8lsIMw3/
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