Collaboration between BMW Belgium and Jeroom Snelders
To put a little extra attention to a new racing class, BMW Belgium asked cartoonist Jeroom to add a unique signature to the race car it will deploy.
"I have chosen a design that will give the pilot of this car a very big advantage on the track. I therefore expect more teams to adopt my revolutionary design." - Jeroom Snelders
Jeroom has created a kind of Droste effect with smaller variations of the BMW M2 on the livery. This creates a confusing optical illusion.
Experiential marketing with the Borlées for Crelan
Crelan is the main sponsor of the Borlées and to activate this valuable collaboration, we organized a unique workshop.
Employer branding campaign with Koen Naert for Top Motors
Koen Naert starred in a recruitment video for car dealer Top Motors, one of his partners.
Production of podcast 'WielerClub Wattage'
Together with Sporza, Poolster is one of the founders of this innovative, super successful podcast.
Personal branding for triathlete Marten Van Riel
Together with design studio WeWantMore, we created a personal branding and visual universe for triathlete Marten Van Riel.
Production of theater tour 'Spiessens Spijbelt'
The comeback of living legend Kamiel Spiessens. 'Spiessens Spijbelt' is the first theater tour of Chris Van Den Durpel.
Ambassadorship of Élodie Ouédraogo for Lancôme
Élodie Ouédraogo is now a proud ambassador of Lancôme, a global beauty & skin care brand.
Production of 'Patrick Lefevre. Godfather van de koers'
Docu-series about Patrick Lefevere, one of the most important and influential personalities in Belgian cycling.
Activation with Marten Van Riel for Toyo Tires
Toyo Tires (Benelux) has been a loyal partner of triathlete Marten Van Riel for many years and we got the chance to capture this collab on video.
Production of 'Sport/vrouw'
Docu-series "Sport/vrouw" gives a unique insight into the lives of seven female champions.
Collaboration between KPMG and Ward Lemmelijn
Ward Lemmelijn has a valuable ambassadorship with KPMG. His winning attitude and use of innovative technology resonate with KPMG's DNA and values.
'Nooit meer moe' by Saartje Vandendriessche
Saartje Vandendriessche released her book "Nooit meer moe": it contains all her tips and recommendations for getting more energy out of life.
Collaboration between the Borlées and De'Longhi
The three Belgian Tornados Jonathan, Kevin and Dylan Borlée are diehard coffee lovers. So a collaboration with De'Longhi was written in the stars.
''t Moet maar zo goed niet zijn' by The Messy Chef
Poolster negotiated the book deal of one of the most popular social media chefs of the moment, The Messy Chef.
Collaboration between Jeroom Snelders and Catawiki
Cartoonist and TV personality Jeroom Snelders launched a special auction with prints and NFTs dedicated to his glorious 25-year career on auction website Catawiki.
Production of 'De Nacht van Vlaanderen'
Documentary 'De Nacht van Vlaanderen' covers the story of Jean-Paul Praet, the fastest ever over 100km.
Collaboration between Playstation and Jeroom Snelders
Belgian cartoonist Jeroom Snelders designed a livery for Gran Turismo 7, PlayStation's new 2022 racing game.
Production of 'De Koning van Barcelona'
Documentary 'De Koning van Barcelona' covers the story of four diverse pigeon fanciers in the run-up to the Barcelona flight.
Collaboration between Bacardi and Élodie Ouédraogo
For the Rum Room in Antwerp, Bacardi partnered with Élodie Ouédraogo: she got to design the gift packaging and went for a touch of gold. Literally.