Koen Naert as health ambassador in Kenya for Flamigel
Idea
In addition to being a marathon runner, Koen Naert is also a nurse with a specialization in wound care. This is why his partnership with Flamigel is really important for him.
Koen's regular training spot abroad is Iten in Kenya and the people there don't have much understanding of how to properly take care of wounds. He often sees children walking around with inflamed wounds, which hurts his eyes.
Koen wanted to do something about this and Flamigel gladly supported him.
Concept
With extra luggage full of Flamigel products, Koen crossed the border. He had an appointment with the director of the only school in Iten to ask if he could teach the children about wound care. The answer was a resounding yes, and Koen got a warm welcome.
To highlight Koen's passion for health care, we captured this moment on video, published it on his socials and sent it to the press.
PR
The story was appreciated by the press as much of the major media in Flanders picked up the video. For example, an online article appeared on Het Nieuwsblad, Gazet van Antwerpen and Sporza. On top of that, Koen was invited to the Zevende Dag, a high profile current affairs program on the public broadcaster, VRT.
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