Koen Naert as health ambassador in Kenya for Flamigel
Idea
In addition to being a marathon runner, Koen Naert is also a nurse with a specialization in wound care. This is why his partnership with Flamigel is really important for him.
Koen's regular training spot abroad is Iten in Kenya and the people there don't have much understanding of how to properly take care of wounds. He often sees children walking around with inflamed wounds, which hurts his eyes.
Koen wanted to do something about this and Flamigel gladly supported him.
Concept
With extra luggage full of Flamigel products, Koen crossed the border. He had an appointment with the director of the only school in Iten to ask if he could teach the children about wound care. The answer was a resounding yes, and Koen got a warm welcome.
To highlight Koen's passion for health care, we captured this moment on video, published it on his socials and sent it to the press.
PR
The story was appreciated by the press as much of the major media in Flanders picked up the video. For example, an online article appeared on Het Nieuwsblad, Gazet van Antwerpen and Sporza. On top of that, Koen was invited to the Zevende Dag, a high profile current affairs program on the public broadcaster, VRT.
Collaboration between Jeroom Snelders and Catawiki
Cartoonist and TV personality Jeroom Snelders launched a special auction with prints and NFTs dedicated to his glorious 25-year career on auction website Catawiki.
Experiential marketing with the Borlées for Crelan
Crelan is the main sponsor of the Borlées and to activate this valuable collaboration, we organized a unique workshop.
Employer branding campaign with Koen Naert for Top Motors
Koen Naert starred in a recruitment video for car dealer Top Motors, one of his partners.
Personal branding for triathlete Marten Van Riel
Together with design studio WeWantMore, we created a personal branding and visual universe for triathlete Marten Van Riel.
Ambassadorship of Elodie Ouedraogo for Lancôme
Elodie Ouedraogo is now a proud ambassador of Lancôme, a global beauty & skin care brand.
Activation with Marten Van Riel for Toyo Tires
Toyo Tires (Benelux) has been a loyal partner of triathlete Marten Van Riel for many years and we got the chance to capture this collab on video.
Collaboration between KPMG and Ward Lemmelijn
Ward Lemmelijn has a valuable ambassadorship with KPMG. His winning attitude and use of innovative technology resonate with KPMG's DNA and values.
Collaboration between the Borlées and De'Longhi
The three Belgian Tornados Jonathan, Kevin and Dylan Borlée are diehard coffee lovers. So a collaboration with De'Longhi was written in the stars.
Collaboration between Playstation and Jeroom Snelders
Belgian cartoonist Jeroom Snelders designed a livery for Gran Turismo 7, PlayStation's new 2022 racing game.
Product development by Elodie Ouedraogo for Bacardi
For the Rum Room in Antwerp, Bacardi partnered with Elodie Ouedraogo: she got to design the gift packaging and went for a touch of gold. Literally.
