Toyo Tires (Benelux) has been a loyal partner of triathlete Marten Van Riel for many years and we got the chance to capture this collab on video.
The baseline of this activation was 'Drive to perform', as Toyo Tires is a Tire & Rubber Company. As Toyo Tires only produces car tires and not bicycle tires, there had to be a wink to cars throughout the video. Below you find the result:
Toyo Tires also asked us to create a video with one of their other sport ambassadors: cyclo-cross talent Toon Aerts. With the video, Toyo Tires wanted to illustrate that they continue to support Toon after his comeback: