Activation with Marten Van Riel for Toyo Tires
Concept
Toyo Tires (Benelux) has been a loyal partner of triathlete Marten Van Riel for many years and we got the chance to capture this collab on video.
The baseline of this activation was 'Drive to perform', as Toyo Tires is a Tire & Rubber Company. As Toyo Tires only produces car tires and not bicycle tires, there had to be a wink to cars throughout the video. Below you find the result:
Toon Aerts
Toyo Tires also asked us to create a video with one of their other sport ambassadors: cyclo-cross talent Toon Aerts. With the video, Toyo Tires wanted to illustrate that they continue to support Toon after his comeback:
Collaboration between Jeroom Snelders and Catawiki
Cartoonist and TV personality Jeroom Snelders launched a special auction with prints and NFTs dedicated to his glorious 25-year career on auction website Catawiki.
Experiential marketing with the Borlées for Crelan
Crelan is the main sponsor of the Borlées and to activate this valuable collaboration, we organized a unique workshop.
Employer branding campaign with Koen Naert for Top Motors
Koen Naert starred in a recruitment video for car dealer Top Motors, one of his partners.
Personal branding for triathlete Marten Van Riel
Together with design studio WeWantMore, we created a personal branding and visual universe for triathlete Marten Van Riel.
Ambassadorship of Elodie Ouedraogo for Lancôme
Elodie Ouedraogo is now a proud ambassador of Lancôme, a global beauty & skin care brand.
Collaboration between KPMG and Ward Lemmelijn
Ward Lemmelijn has a valuable ambassadorship with KPMG. His winning attitude and use of innovative technology resonate with KPMG's DNA and values.
Collaboration between the Borlées and De'Longhi
The three Belgian Tornados Jonathan, Kevin and Dylan Borlée are diehard coffee lovers. So a collaboration with De'Longhi was written in the stars.
Collaboration between Playstation and Jeroom Snelders
Belgian cartoonist Jeroom Snelders designed a livery for Gran Turismo 7, PlayStation's new 2022 racing game.
Product development by Elodie Ouedraogo for Bacardi
For the Rum Room in Antwerp, Bacardi partnered with Elodie Ouedraogo: she got to design the gift packaging and went for a touch of gold. Literally.
