Production of 'The Final Lap': docu-series about the Borlée brothers
"The Final Lap" is a compelling docu-series we produced together with Watertower TV Productions that delves into the lives of the Borlée brothers, Belgium's most renowned twin athletes, as they make their final bid for an Olympic medal. This intimate series offers viewers unprecedented access to their rigorous training sessions, the sacrifices they make, the setbacks they face, and the moments of triumph and joy both on the track and in their personal lives with their families.
Spanning the European Championships, World Championships, and culminating in the Olympics in Paris, the series captures the highs and lows of their journey, all leading up to the anticipated ultimate victory in the 4x400 meters relay.
Media partners
Proximus Pickx+, Sporza and RTBF.
Collaboration between Bart Swings and OnlyFans
An eye-catching and extraordinary collaboration: Olympic gold medalist Bart Swings launched his own OnlyFans channel to share exclusive, behind-the-scenes content - moments that usually stay off traditional media.
Activation with Bart Swings for Polytek
Polytek is the proud new partner of skater Bart Swings, and we launched this collaboration at Suikerrock.
Video series 'Los Het Op' by Linde Merckpoel
'Los Het Op' is a cross-media video series created by Linde Merckpoel where she tackles socially relevant problems of her community.
Product development by Elodie Eouedraogo for RainPharma
Elodie and RainPharma released GOODstuff together, a nutritional supplement.
Collaboration between Jeroom Snelders and Catawiki
Cartoonist and TV personality Jeroom Snelders launched a special auction with prints and NFTs dedicated to his glorious 25-year career on auction website Catawiki.
Koen Naert as health ambassador in Kenya for Flamigel
Together with Flamigel, we highlighted Koen's passion for wound care on Kenyan soil.
Experiential marketing with the Borlées for Crelan
Crelan is the main sponsor of the Borlées and to activate this valuable collaboration, we organized a unique workshop which resulted in some nice content.
Employer branding campaign with Koen Naert for Top Motors
Koen Naert starred in a recruitment video for car dealer Top Motors, one of his partners.
Personal branding for triathlete Marten Van Riel
Together with design studio WeWantMore, we created a personal branding and visual universe for triathlete Marten Van Riel.
Ambassadorship of Elodie Ouedraogo for Lancôme
Elodie Ouedraogo is now a proud ambassador of Lancôme, a global beauty & skin care brand.
Activation 'The Riel Distance' with Marten Van Riel for Garmin
'The Riel Distance' is a mini video series for Garmin with ambassador Marten Van Riel.
Activation with Marten Van Riel for Toyo Tires
Toyo Tires (Benelux) has been a loyal partner of triathlete Marten Van Riel for many years and we got the chance to capture this collab on video.
Collaboration between KPMG and Ward Lemmelijn
Ward Lemmelijn has a valuable ambassadorship with KPMG. His winning attitude and use of innovative technology resonate with KPMG's DNA and values.
Collaboration between the Borlées and De'Longhi
The three Belgian Tornados Jonathan, Kevin and Dylan Borlée are diehard coffee lovers. So a collaboration with De'Longhi was written in the stars.
Collaboration between Playstation and Jeroom Snelders
Belgian cartoonist Jeroom Snelders designed a livery for Gran Turismo 7, PlayStation's new 2022 racing game.
Product development by Elodie Ouedraogo for Bacardi
For the Rum Room in Antwerp, Bacardi partnered with Elodie Ouedraogo: she got to design the gift packaging and went for a touch of gold. Literally.
